Short notes on marketing, AI and what's actually working.
August 21, 2026
Content is your evergreen, always-on organic marketing. The team that produces it should be built like an operating system, not a calendar.
Read more →August 5, 2026
No one wants AI replacing conversations with their kids. But there's a real opportunity to use AI in the invisible work of running a household.
Read more →July 9, 2026
Most measurement conversations happen too late, after the budget is gone and everyone is reverse-engineering what happened. The best measurement plans are made before a dollar is spent.
Read more →June 20, 2026
Agents will converge into super-agents. Agencies will experience a renaissance. B2B companies will make their customers feel like the 'AI guy.' Someone will crack brand measurement. And UBI will finally enter the conversation.
Read more →June 3, 2026
There's no universal split between brand and demand. But there is a way to reason toward the right one for your stage — and a few traps to watch out for.
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